Roughs: A Process

Every artist has their sketchbook, here’s my equivalent. Personally, I feel the process is just as important as the final project. I love starting with 10 quick sketches in 10 minutes. From there, I work to improve the top 3 ideas of the 10 sketches. Lastly, I choose the best of the 3 sketches to fully flesh out for a final rough. I repeat the process until I have roughs I am satisfied with. Hundreds of rough sketches for ad campaigns later and here we are!

Check out my stuff below!

IMG_1360.JPG
IMG_1359.JPG
IMG_1366.JPG
IMG_1365.JPG
IMG_1370.JPG
IMG_1369.JPG
Using metaphor methodology, my intention was to convey that every sip of Harney & Sons tea brings to mind flavors associated with France. Our target audience consisted of sophisticated adults who were in search of a finer brand of tea.

Using metaphor methodology, my intention was to convey that every sip of Harney & Sons tea brings to mind flavors associated with France. Our target audience consisted of sophisticated adults who were in search of a finer brand of tea.

Using elimination methodology, I wanted to emphasize the fact that without Scotch Magic Tape even the smallest imperfection looks large.

Using elimination methodology, I wanted to emphasize the fact that without Scotch Magic Tape even the smallest imperfection looks large.

Using the technique of borrowed interest, I chose the cautionary tale of the Three Little Pigs to show that even Gorilla Glue on the straw house could withstand the big bad wolf.

Using the technique of borrowed interest, I chose the cautionary tale of the Three Little Pigs to show that even Gorilla Glue on the straw house could withstand the big bad wolf.